Skip to content

Multiplied Art Fair

October 18, 2010

A new art fair devoted to contemporary editions opened on Friday at Christie’s South Kensington.

Multiplied Contemporary Editions Fair showcased the best in contemporary art publishing, including prints, photography and artists’ books among other works from over thirty galleries and art institutions.

Multiplied was set up to acknowledge a ‘new category’ in art which has emerged over the past decade, one in which ‘the only common denominator is the multiple nature of the work’, explains Richard Lloyd, International Head of Christie’s Print Department. Running simultaneously with Frieze Art Fair, Multiplied capitalises on the international clientele in London for Frieze week while offering contemporary work at more affordable prices.

Leoni Booth-Clibborn of The Paragon Press reported high visitor numbers to her Multiplied stand: ‘Traffic has generally been very good. On Friday we had more serious buyers, those involved in the business of art, and particularly those who live abroad and are here for Frieze. So Friday was a good day to open: close enough to the opening of Frieze but not detracting from it or trying to compete with it. Over the weekend it’s been more of a mix between art buyers and those who are interested in art in a less formal way.’

Tobias Thomas of Other Criteria remarked that he had found new customers as a result of the fair. He was also impressed with the fair’s set up: ‘I was wondering how they would fit so many of us into this space, but it looks beautiful and the standards are very high.’

Exhibiting galleries included White Cube, Riflemaker, Whitechapel Gallery and the ICA. Edel Assanti was the youngest gallery exhibiting at the fair and the stand saw a steady flow of visitors. The work on show included prints and photography by Peter Macdonald, Noemie Goudal and Neon o’Clock Works.

Other highlights included Nobrow’s large collection of artist’s books, and The New Dome, which was selling giant floor cushions bearing Barack Obama’s face for a snip at £250. The Henningham Family Press staged a live ‘Chip Shop’-style printing session every few hours, selling the works produced hot off the press at discount prices.

In a time when the number of art fairs seems to grow rapidly year-on-year, Multiplied managed to hold its own. Its combination of excellent timing, a stunning venue and affordable prices for the work, as well as a new philosophy behind the art of the multiple, was powerful. But with the fair due to end the next day, I asked Thomas whether Other Criteria would return next year. ‘We’ll see how tomorrow goes’, he responded.

Multiplied ran from Friday 15th to Monday 18th October 2010

No comments yet

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: